The company: Lizzy Seaton (author)

The challenge: The first-time children’s author wanted to give her sales a lift with a regular stream of content on her Instagram. Tapping into the book’s themes of inclusiveness for single parent, LGBT, and co-parenting families.

My impact: I created a monthly bank of content that promotes the book, leverages topical themes, relevant celebrities, and trending subject matter.

Book sales have steadily grown since created content has been running. From single figures per month beforehand, to 50+ since.